Michael Bracklo

As a teacher and Product Management coach at Franklin, I help aspiring Product Managers to get their first job in tech.

Snowplow is a Behavioral Data Platform empowering companies to create, govern, and model high-quality behavioral event data. I led our integration efforts with data warehouses and SaaS tools like Amplitude, Iterable, and Braze. Notable achievements include securing Snowflake Premier Partner status and launching a successful integration with Databricks, both contributing significantly to the sales pipeline. In the BDP Cloud team, I played a key role in developing a new self-serve product from the ground up with a focus on customer onboarding, activation and retention.

JOIN is building Talent Attraction Software for SMBs. I led the team building & scaling multi-posting integrations to keep up with growth in job & application volume, pioneered User Research to develop a user-centric prioritization framework and strengthened relationships with key partners such as LinkedIn, Facebook & Indeed.

As Sellics' first Product Manager, I led the development of our advertising management software, driving more than $1billion in Amazon sales for thousands of sellers & vendors such as Lego, Unilever & Sodastream. Created native iOS/Android app for sales tracking adopted by 1.000+ MAUs. Iterated and optimized workflows of under-utilized features such as review management, improving product retention. Led the redesign of the Seller Profit Dashboard, guiding the team through the transition from a monolithic application to a microservices architecture.

Tech Touch Customer Success: Identified desired user outcomes and defined success milestones to optimize for throughout the user journey; Created automated onboarding communication based on user behaviour, improving conversion rates by 10% & 60d retention rates by close to 20%.

neuwaerts is a full-service communication and web design agency. I was the project manager for various web design & development projects such as Castle Marienburg, coordinated a brand awareness campaign including a national TV commercial for tax software startup smartsteuer, and developed and implemented a CRM strategy for Hannover's public transport provider üstra.