Michael Bracklo

Product Manager // PM Coach // Problem Solver

Berlin, Germany, CET

MB

About

I'm an experienced Product Manager with a 5+ years track record in product development, specializing in early-stage B2B SaaS. Having worked across startups, agencies, large enterprises and political parties, I consider myself a generalist at heart. My passion lies in working with motivated teams to tackle challenging problems, and I firmly believe that small and dedicated teams can make a profound impact. Currently thinking about how AI tools blur the traditional boundaries between disciplines and accelerate the path from idea to prototype to product. Open for freelance projects, interim product management and consulting work.

Values

Curiosity
Empathy
Impact
Ownership
Pragmatism
Simplicity
Thoughtfulness

Skills & Tools

Product Management
Design Thinking
Project Management
Go-To-Market Strategy
Product Marketing
GSuite
Google Apps Script
Google Workspace Admin
Google Sites
Jira
Figma
Miro
Airtable
Notion
Typeform
Cursor
Claude Code

Work Experience

Senior Product Management Coach

As a teacher and Product Management Coach at Franklin, I help aspiring Product Managers to get their first job in tech.

Snowplow
Remote

2021 - 2022

Senior Product Manager

Snowplow is a Behavioral Data Platform empowering companies to create, govern, and model high-quality behavioral event data. I led our integration efforts with data warehouses and SaaS tools like Amplitude, Iterable, and Braze. Notable achievements include securing Snowflake Premier Partner status and launching a successful integration with Databricks, both contributing significantly to the sales pipeline. In the BDP Cloud team, I played a key role in developing a new self-serve product from the ground up with a focus on customer onboarding, activation and retention.

join.com
Berlin, Germany

2021 - 2021

Senior Product Owner

JOIN is building Talent Attraction Software for SMBs. I led the team building & scaling multi-posting integrations to keep up with growth in job & application volume, pioneered User Research to develop a user-centric prioritization framework and strengthened relationships with key partners such as LinkedIn, Facebook & Indeed.

Sellics (acquired by Perpetua)
Berlin, Germany

2017 - 2019

Product Manager

As Sellics' first Product Manager, I led the development of our advertising management software, driving more than $1billion in Amazon sales for thousands of sellers & vendors such as Lego, Unilever & Sodastream. Created native iOS/Android app for sales tracking adopted by 1.000+ MAUs. Iterated and optimized workflows of under-utilized features such as review management, improving product retention. Led the redesign of the Seller Profit Dashboard, guiding the team through the transition from a monolithic application to a microservices architecture.

Sellics (acquired by Perpetua)
Berlin, Germany

2016 - 2016

Customer Success Manager

Tech Touch Customer Success: Identified desired user outcomes and defined success milestones to optimize for throughout the user journey; Created automated onboarding communication based on user behaviour, improving conversion rates by 10% & 60d retention rates by close to 20%.

neuwaerts
Hannover, Germany

2015 - 2016

Account Manager / Project Manager

neuwaerts is a full-service communication and web design agency. I was the project manager for various web design & development projects such as Castle Marienburg, coordinated a brand awareness campaign including a national TV commercial for tax software startup smartsteuer, and developed and implemented a CRM strategy for Hannover's public transport provider ΓΌstra.

Education

University of Applied Sciences Hannover

2011 - 2014
πŸŽ“ Bachelor's Degree in Public Relations

University of Potsdam

2009 - 2011
🐻 College Dropout (Philosophy & Economics)

Internships

Strategy & Editorial @ ressourcenmangel

2014

Catalogue Marketing @ Universal Music Group

2011
product buddy